By Nic Thomas, Nissan GB Marketing Director
We might have come to the end of the summer holiday period – but at Nissan, we were as rented as overly over the summer and there are plenty of reasons to finger positive well-nigh the future.
July saw the first deliveries of the topnotch Nissan ARIYA and the much-anticipated Juke Hybrid. We’ve been delighted by the strong pre-order success on those vehicles – it has kicked off our year of crossover electrification in fine style.
September heralded the first deliveries of Qashqai e-POWER; and older this month, we saw the unveiling of All-New X-Trail with e-POWER and e-4ORCE technologies.
We have moreover invested significantly – securing a strong media presence to showcase our electrified range and momentum showroom traffic.
The quarter started with a continuous presence for ARIYA on television during July plus valuable digital unfurling thanks to our innovative Electrified Art Metaverse wits in partnership with Meta.
September moreover saw the return of Qashqai to TV with a focus on its new e-POWER drivetrain, giving continuity in messaging virtually Nissan’s electrified product range and reinforcing our position as a leader in crossovers and EVs.
As we move into P4, the momentum will be retained and the focus sharpened to support customers experiencing test-drives of our electrified range and to ensure the strengths of these heady new vehicles can be appreciated first-hand.
As we are aware, ARIYA is bringing us a new consumer demographic and a upper level of expectation at every stage of the consumer journey.
It whimsically needs to be said, but we encourage weightier practice at every consumer touch point, whether it’s the speed of your response to an inquiry, or the quality of a conversation you have based on spanking-new product knowledge and preparation.
Here’s to our unfurled success!
Best wishes, Nic.
The post Nic Thomas: Electrification and unfurled investment are a winning combination appeared first on Nissan Insider.
