Nissan is proud to protract their support of the LGBTQ Polity as part of their partnership with the TSC London Marathon.
For the second year, Nissan will be creating an inclusive party undercurrent in its Cheer Zone at the heart of the “Rainbow Row”, to encourage runners as they reach the final stretch.
As part of the celebrations, the Nissan Cheer Zone will provide a lively undercurrent for spectators and athletes with performances from Drag Queens and DJs, including Nissan Diversity and Inclusion Ambassador and Radio 1 DJ Adele Roberts.
The Cheer Zone will be powered exclusively by a Nissan LEAF. Nissan is proud to be collaborating with Pride 365 and Jeremy Joseph, owner of G-A-Y and Heaven nightclubs in London, to put on a fantastic wits for all on the day of the marathon, Sunday October 2.
Runners and supporters will find the Cheer Zone in Rainbow Row at miles 14 and 21, located at the junction of Butcher Row and The Highway.
Nic Thomas, Marketing Director at Nissan commented, “I’m delighted that once then Nissan is bringing to life its philosophy of zero emissions and zero inequality at the TCS London Marathon.
“In wing to helping unhook a cleaner event by providing electrified support vehicles, including the 100% electric Nissan ARIYA as official lead vehicle, we’ll be championing inclusivity at the event in our fantastic LGBTQ Cheer Zone.
“The Cheer Zone is just one way we’re enacting our transferral to help modernize the lives of people from underrepresented communities through the Nissan Possibilities Project. It will provide a unconfined undercurrent for cheering on participants on race day, so come and join us!”
Nissan cemented its transferral to the LGBTQ polity last year, rhadamanthine Pride365 certified with a pledge to modernize inclusivity in its workplace and communities.
Jack Mizel, Pride 365’s CEO, commented, “Pride 365 are delighted to see our partner Nissan once then demonstrating its pure transferral to the LGBTQ community.
“Rainbow Row and the Nissan Cheer Zone are unconfined examples of triumphal with the LGBTQ polity outside of Pride month. For Nissan, authenticity is 365 days a year.”
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